We don't believe in 'blue sky thinking' for innovation. It first has to be grounded in what the brand actually stands for. Only then can we explore ideas that are relevant but no less exciting.
We like to involve as many people across the business as possible and take them out of their day-to-day environment. By using parallel markets and outside inspiration we can widen the scope of any innovation brief and broaden expected thinking.
We start with a 'retail safari', where teams are challenged to gather stimulus that inform our brief on look & feel, language, colour-ways, imagery, touch and even taste. We capture all ideas and build on the biggest opportunity areas with the entire team. Stand back and watch the magic happen!