analyse
We use Mojo Fuse to create a clear picture of the market right now. Whether you have data overload or no data at all, we adapt our approach to interpret the information and identify how to tackle the gaps.
evaluate
Mojo Spark is used to search for opportunities. Having uncovered consumer insights, we can now look at your brand’s needs and commercial goals in context. We’ll not only investigate what your competitors are doing and what’s working, but we’ll also interview key stakeholders within your business to understand their point of view.
create
Mojo Maker is our creation phase. By this stage, we’ll have several territories to choose from. To put them to the test in the real world, we recruit ‘creative consumers’ to collaborate with us to explore the territories. Together we’ll hone these insights and identify the concepts that are most engaging and true to your brand.
clarify
Mojo Connect is a chance to consolidate what we have so far. We clarify the elements from each stage to create a narrative that consumers can connect with. This process defines everything you need to communicate your brand message – from a ‘reason to believe’, to your values and how these determine your personality.
