To us, it was Cristal clear how to revitalise the fortunes of the classic Bic pen.

With over 100 billion sold worldwide, The Bic Cristal ball pen is ubiquitous – a true icon. But after years of product innovation and line extensions, it had become confused, inconsistent and cluttered. Sales were static as a result.

The brand needed to go back to its roots, declutter and get its mojo back.

mojo tools used

mojo spark

mojo spark

mojo seeker

mojo seeker

mojo maker

mojo maker

mojo connect

mojo connect

Some of our happy clients

Where the magic starts…

our place or yours?

Why not meet with us over a coffee to discuss your brand challenge?

Just call Ray Armes on:

+44 (0)20 8898 7088

ray@touchofmojo.com


Touch of mojo

6 Upper Deck, Phoenix Wharf

Eel Pie Island, Twickenham

London, TW1 3DY

United Kingdom

contact us

Why not get in touch to see how we can apply our expertise to your brand?