Beyond the iconic grey pot...

With a new established direction for the brand, we were briefed to create an innovation pipeline, to take us to 2020 and beyond. Working alongside the brand team, we arranged a 2-day ‘consumer safari’ session to identify areas for innovation that built on the brand's credentials. Having researched 20+ territories, 11 came out as potential 'winners'– the first two have just been launched...

...One of those territories was portability. In this fast moving world, people need products that are both convenient and accessible for whenever/whatever they need. So the idea of My Little Sudocrem was born – a miniature version of Sudocrem as an on-the-go product for out-of-home usage.

Some of our happy clients

our place or yours?

Why not meet with us over a coffee to discuss your brand challenge?

Just call Ray Armes on:

+44 (0)7768 88 44 22

contact us

Why not get in touch to see how we can apply our expertise to your brand?