Think that Sudocrem is only for nappy rash? Think again!

Sudocrem is a classic one product brand with what was perceived to be one main use by Mums the world over. Our brief was to unpick the brand from the product and create a strong proposition and positioning, as well as considering a new product pipeline to drive growth.

Not being afraid to challenge Sudocrem's in-built internal perceptions, we discovered a natural passion, enthusiasm, willingness and above all, an absolute love for the brand.

Some of our happy clients

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