Working directly alongside CEO John Squire and his R&D team, we facilitated a ‘futurism’ workshop and concluded that any products using smart technology should be developed under a separate division of Squire Locks, to clearly differentiate itself from the more traditional offering. As a result of this, Squire Inigma was born - the new digital security division of Squire.
In support of the new name and identity, we also designed the structural look and feel for their first bluetooth bike lock, alongside an app that can release the lock via your mobile phone. The brand was recently launched in the trade to much acclaim – so the foundations have now been set for a new and exciting range of digital security products.
Why not meet with us over a coffee to discuss your brand challenge?
Just call Ray Armes on:
1 Upper Deck, Phoenix Wharf
Eel Pie Island, Twickenham
London, TW1 3DY
Why not get in touch to see how we can apply our expertise to your brand?