The spreads market was in decline in Poland and the Czech Republic, with Rama declining at a faster rate than the category. Having lost its mojo, the brand needed to contemporise its current range to attract a new younger consumer whilst retaining its loyal consumers.

At its heart, our key challenge was to build a longer-term proposition for the brand, with greater health and taste benefits.

Some of our happy clients

Where the magic starts…

our place or yours?

Why not meet with us over a coffee to discuss your brand challenge?

Just call Ray Armes on:

+44 (0)20 8898 7088

ray@touchofmojo.com


Touch of mojo

1 Upper Deck, Phoenix Wharf
Eel Pie Island, Twickenham
London, TW1 3DY
United Kingdom

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Why not get in touch to see how we can apply our expertise to your brand?