The spreads market was in decline in Poland and the Czech Republic, with Rama declining at a faster rate than the category. Having lost its mojo, the brand needed to contemporise its current range to attract a new younger consumer whilst retaining its loyal consumers.

At its heart, our key challenge was to build a longer-term proposition for the brand, with greater health and taste benefits.

Some of our happy clients

Where the magic starts…

our place or yours?

Why not meet with us over a coffee to discuss your brand challenge?

Just call Ray Armes on:

+44 (0)20 8898 7088

Touch of mojo

1 Upper Deck, Phoenix Wharf
Eel Pie Island, Twickenham
London, TW1 3DY
United Kingdom

contact us

Why not get in touch to see how we can apply our expertise to your brand?