What started as a seed of an idea within a few people's minds, has evolved over the last 6 years to become what it is today.
We were part of a small, tight knit team, dedicated to the vision; helping combat the growing mosquito problem in lesser developed countries.
To us, mosquitos can be a nuisance, but in the wrong climate they can be deadly. Any open water source is a potential breeding ground - even puddles of water can literally bubble with larvae.
For people that have to live with this day in and day out, it means never having a good night's sleep, or the risk of life-threatening diseases, like Dengue Fever and Malaria.
We worked with the team from an early phase of the project, to develop the brand and challenge the current category thinking, which included unhealthy products like smokey coils, noxious sprays and claustrophobic bed nets.
In places like Indonesia, it’s normal to leave your doors and windows wide open, night and day. Within the community it means ‘I have nothing to hide’. It’s from insights like this, that the concept for a brand was born.
Creating a brand name that could become universally recognised, was one of the biggest challenges. After rounds of research in the Asian, African and Latin American markets, we created a winner: Livopen.
Among a range of products tested, the most effective was a next generation bednet with a specially impregnated material - Harmless to humans yet could kill mosquitos on contact. The material has also been developed for use on door and window screens.
The new bed net, creates an open and versatile space, with enough room inside for children to study or even watch TV with the family.
Livopen is initially being sold at community level, with representatives in each area, to educate their individual communities.
And what do consumers say?
“I feel healthier and fresher when I wake up.”
“The bed looks neat. My children are no longer crying at night. There isn’t any skin rash and I don’t have to buy the sprays anymore.”
“My kids love it. There are no mosquitos anymore.”
“I don’t have to worry about [my children] getting bitten anymore.”
“It’s more practical and easy to maintain.”