I can't believe it!

“I can’t believe it’s not Butter!” is the USA’s second biggest selling spread brand. However, with more consumers moving towards a plant-based, flexitarian lifestyle. ICBINB needed to grow its product offering to meet those demands. The brand needed to change perceptions and elevate its naturalness.

Working directly alongside the ICBINB's US team, we developed a winning route, validated by consumers, that supported the naturalness of its product offering. We also created a new & clear segmentation for the upcoming range, each having a clear proposition to reach a new audience, while retaining their loyal fan-base.

Some of our happy clients

Where the magic starts…

our place or yours?

Why not meet with us over a coffee to discuss your brand challenge?

Just call Ray Armes on:

+44 (0)20 8898 7088

ray@touchofmojo.com


Touch of mojo

1 Upper Deck, Phoenix Wharf
Eel Pie Island, Twickenham
London, TW1 3DY
United Kingdom

contact us

Why not get in touch to see how we can apply our expertise to your brand?