Unearthing the power of Flora

Flora is the UK’s No.1 spread brand. But with the entire category in decline and consumers moving back to butter, Flora didn’t just need an evolution, it needed a revolution.

Over the last few years, consumers have become more and more aware of what’s in their food and where it comes from. Our attitude to food and the way we consume food is ever evolving but the margarine category appears to have stood still. So with all the negative press around its content, it was time to dig deep, unearth the power of Flora’s ingredients and reveal its inner goodness.

The truth is, Flora is predominantly made from simple, core and nutritious ingredients like sunflower, rapeseed and linseed plant oils, but they’d never been celebrated. They’re also rich in omega 3 and 6 – two essential ‘good fats’.

Our aim was to help mums see Flora differently and to have a place in the diets of her healthy happy family - now and in the future.

Some of our happy clients

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