To us, it was Cristal clear how to revitalise the classic Bic pen.

With over 100 billion sold worldwide, The Bic Cristal ball pen is ubiquitous – a true icon. But after years of product innovation and line extensions, it had become confused, inconsistent and cluttered. Sales were static as a result.

The brand needed to go back to its roots, declutter and get its mojo back.

Some of our happy clients

our place or yours?

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